SEO for 2016: The Complete Do-It-Yourself SEO Guide (2015)
Chapter 3. What do I need to do first for SEO?
Chapter 4. SEO and Website Structure
Chapter 10. Website Marketing Principles
Chapter 11. Targeting More Than One Keyword
Chapter 12. When You Need Professional SEO Services
Chapter 13. Educating Your IT Department or Website Developer
Appendix A. SEO Checklist for New Non-Ranking Sites
Appendix D. Click Fraud Click Fraud