Digital Marketing using Google Services
3 Website Strategy
Your Website being the key for your Digital Marketing Success, the strategy followed must be thorough and complete. In order to build a strengthened Website, the following core components are essential:
1. Know your current Trends in your target location and form your Keyword and Content strategies for your Website.
2. Know your Competitor’s Website Advantages and come up with better solutions in your website.
3. Your Website Domain Name is your key to success. So choose it after your Keyword Analysis. If your Domain Name contains core keyword, it is an added advantage for you to come up in Google Search results.
3. Provide enough Content & Images to better understand your products and services.
4. Your Unique Selling Points should be highlighted to make your visitor stay. It could be Offers
Promotion for the month
Technical Specification
Availability
Shipping
Guarantee / Warranty
Sizes
Colours
5. Every page should need to have answer to “What Next?”. It is also called as “Call To Action”. You should guide your visitor. Make sure to highlight your call to action in your website. Some call to actions:
Enquiry Form
Call us Now (Phone Number)
Buy Now
Add To Cart
Book Now
Learn More
6. Easy Checkout. Your visitor should be able to complete checkout in max 2 or 3 steps. For example go to www.flipkart.com and see how easy it is to purchase a product. Do not ask unnecessary details during checkout.
7. As there is no representative to explain the technical details online, your Technical Specifications should need to have to complete descriptions.
8. Improve user confidence
Social Media Plugins
Reviews and Ratings
Website Security Feature
Privacy Policy
Terms & Conditions
Company’s Background
Google Maps Integration
9. Improve Engagement
Attractive Banners
Live Chat
Blogs
Layout of your website
Font and Background
Menus
Informative or descriptive Videos
Home page design and logo design
10. Customer/Visitor Retention strategy
Easy Signup
Newsletter Signup
Signup and download free PDF options
Remembering the user choices and showing relevant products/services
Better your website, larger and longer the users visit it. Your website serves as the base to what you have to offer and making it fare better to the customers result in a stronger faith. This in result gives you a higher sales opportunity.
Having a great website design with all above components is a key factor for your Digital Marketing success. As people enter your website, you should try various experiments to make them stay and achieve what you expect them to do on your website. It could be an enquiry or a sale or a phone call.
Please understand there is no executive to help online visitors. It’s all about your website design, content, images, videos and other support resources.
Guide your visitors and provide enough support to help them find what they need. Provide enough information to explain about your products and services. If required provide live chat/telephone assistance.
Make your website as easy and engaging as possible.
Tips:
You need to buy domain name and hosting server for your website. You may do this on your own from websites like Godaddy.com, Zoho.in, Bigrock.in … Make sure to search for best packages before you choose your Domain and Hosting provider. Compare their review especially support before choosing them.
If you are not comfortable with managing domain and hosting for your website, I would suggest you to hire an agency. At the same time, request them to buy and maintain your domain and hosting under your login details. If there is an issue, it will be easy to retain your domain and hosting server.
Mobile Responsive Website:
Many visitors are using Mobiles to view your websites. If you do not have a website version for mobile or a mobile responsive website, you are going to lose your mobile visitors. A normal website is not good for engagement of Mobile Visitors as screen size differs. You need to have proper versions created for Mobile. There are two ways to approach. Either you can create a mobile version of your website or you can make your website Mobile Responsive using HTML5/CSS3.
If you are in India and not having a mobile responsive design, you are going to miss a lot of customers.