Further reading - Scenario-Focused Engineering (2014)

Scenario-Focused Engineering (2014)

Appendix C. Further reading

This appendix lists books that can help you take the next step toward using many of the ideas and techniques we discuss in Scenario-Focused Engineering. Whenever possible, we’ve attempted to include what experts in each discipline would generally consider the seminal treatise on the topic, as well as our favorite practical guides for understanding and applying various techniques or for exploring a particular concept in more depth. Many more fine books are available on these topics. We limited this list to the books that we like a lot and think are worthy of a place in your personal library.

The categories we’ve used correspond to the big ideas in this book and are listed roughly in the order in which we introduced them. We could place many of these books in several categories because the books provide an integrated view of many of these topics. We made our best judgment about where they had the highest affinity.

Business strategy

Christensen, Clayton. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston: Harvard Business Review Press, 2013.

Lafley, A. G., and Roger Martin. Playing to Win: How Strategy Really Works. Boston, Harvard Business School Publishing, 2013.

Manning, Harley, and Kerry Bodine. Outside In: The Power of Putting Customers at the Center of Your Business. New Harvest, 2012.

Moore, Geoffrey. Crossing the Chasm. 3rd edition. New York: HarperCollins, 2014.

Osterwalder, Alexander, and Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley, 2010.

Sinek, Simon. Start with Why: How Great Leaders Inspire Everyone to Take Action. New York: Penguin, 2009.

Design thinking

Brown, Tim. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. New York: HarperCollins, 2009.

Liedtka, Jeanne, and Tim Ogilvie. Designing for Growth: A Design Thinking Tool Kit for Managers. New York: Columbia University Press, 2011.

Lockwood, Thomas. Design Thinking: Integrating Innovation, Customer Experience, and Brand Value. New York: Allworth Press, 2009.

Martin, Roger. Design of Business: Why Design Thinking Is the Next Competitive Advantage. Boston: Harvard Business School Publishing, 2009.

Observation and customer research

Beyer, Hugh, and Karen Holtzblatt. Contextual Design: Designing Customer-Centered Systems. San Francisco: Morgan Kaufmann, 1998.

Goodman, Elizabeth, Mike Kuniavsky, and Andrea Moed. Observing the User Experience: A Practitioner’s Guide to User Research. 2nd edition. Waltham, MA: Morgan Kaufmann/Elsevier, 2012.

Ladner, Sam. Practical Ethnography: A Guide to Doing Ethnography in the Private Sector. Walnut Creek, CA: Left Coast Press, 2014.

Pruitt, John, and Tamara Adlin. The Essential Persona Lifecycle: Your Guide to Building and Using Personas. Burlington, MA: Morgan Kaufmann, 2010.


Quesenbery, Whitney, and Kevin Brooks. Storytelling for User Experience: Crafting Stories for Better Design. Brooklyn, NY: Rosenfeld Media, 2010.

Simmons, Annette. The Story Factor. 2nd rev. edition. Cambridge, MA: Basic Books, 2006.

Metrics and measurement

Hubbard, Douglas. How to Measure Anything: Finding the Value of Intangibles in Business. Hoboken, NJ: Wiley, 2014.

Kaushik, Avinash. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity. Indianapolis: Wiley, 2010.

Tullis, Thomas, and William Albert. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. Burlington, MA: Morgan Kaufmann, 2008.

Innovation, creativity and brainstorming

Berkun, Scott. The Myths of Innovation. Sebastopol, CA: O’Reilly Media, 2010.

De Bono, Edward. Lateral Thinking: Creativity Step by Step. New York: Harper Colophon, 1990.

Kelley, Tom, and Jonathan Littman. The Art of Innovation: Lessons in Creativity from IDEO, America’s Leading Design Firm. New York: Currency Books, 2001.

Prototyping and sketching

Buxton, Bill. Sketching User Experiences: Getting the Design Right and the Right Design. San Francisco: Morgan Kaufmann, 2007.

Roam, Dan. Unfolding the Napkin: The Hands-On Method for Solving Complex Problems with Simple Pictures. New York: Portfolio, 2009.

Savoia, Alberto. Pretotype It. 2012.

Synder, Carolyn. Paper Prototyping: The Fast and Easy Way to Design and Refine User Interfaces. San Francisco: Morgan Kaufmann, 2003.

Warfel, Todd Zaki. Prototyping. Rosenfeld Media, 2011.

A/B testing

Eisenberg, Brian, John Quarto-vonTivadar, Brett Crosby, and Lisa T. Davis. Always Be Testing: The Complete Guide to Google Website Optimizer. Indianapolis: Wiley, 2008.

Kohavi, Ron, Alex Deng, Roger Longbotham, and Ya Xu. Seven Rules of Thumb for Web Site Experimenters.” EXP Platform, http://www.exp-platform.com/.

Usability testing

Dumas, Joseph S., and Janice C. Redish. Rev. ed. A Practical Guide to Usability Testing. Exeter, England; Portland, OR: Intellect Books, 1999.

Dumas, Joseph S., and Beth A. Loring. Moderating Usability Tests: Principals and Practice for Interacting. Burlington, MA: Morgan Kaufmann, 2008.

Krug, Steve. Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. Berkeley, CA: New Riders, 2010.

———. Don’t Make Me Think, Revisited: A Common Sense Approach to Web and Mobile Usability. Berkeley, CA: New Riders, 2014.

Nielsen, Jakob. Usability Engineering. Cambridge, MA: Academic Press, 1993.

Interaction and user interface design

Lidwell, William, Kritina Holden, and Jill Butler. Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design. Rev. ed. Beverly, MA: Rockport Publishers, 2010.

Mullet, Kevin, and Darrell Sano. Designing Visual Interfaces: Communication Oriented Technique. Upper Saddle River, NJ: Prentice Hall, 1994.

Saffer, Dan. Designing for Interaction: Creating Innovative Applications and Devices. 2nd ed. Berkeley, CA: New Riders, 2010.

———. Microinteractions: Designing with Details. Sebastapol, CA: O’Reilly Media, 2013.

Agile development

Derby, Esther, and Diana Larsen. Agile Retrospectives: Making Good Teams Great. Pragmatic Bookshelf, 2005.

Rubin, Kenneth S. Essential Scrum: A Practical Guide to the Most Popular Agile Process. Upper Saddle River, NJ: Pearson, 2013.

Schwaber, Ken. Agile Project Management with Scrum. Redmond, WA: Microsoft Press, 2004.

Shore, James, and Shane Warden. The Art of Agile Development. Sebastopol, CA: O’Reilly Media, 2008.


Alvarez, Cindy. Lean Customer Development: Building Products Your Customers Will Buy. Sebastopol, CA: O’Reilly Media, 2014.

Blank, Steve. The Four Steps to the Epiphany: Successful Strategies for Products That Win. 2nd ed. K & S Ranch, 2013.

Maurya, Ash. Running Lean: Iterate from Plan A to a Plan That Works. Sebastopol, CA: O’Reilly Media, 2012.

Ries, Eric. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Crown, 2011.

Managing change

Heath, Chip, and Dan Heath Switch: How to Change Things When Things Are Hard. New York: Crown, 2010.

Kotter, John P. Leading Change. Boston: Harvard Business Review Press. 2012.

———. A Sense of Urgency. Boston: Harvard Business School Publishing, 2008.

Kotter, John P., and Holger Rathgeber. Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions. New York: St. Martins, 2005.