Scenario-Focused Engineering (2014)

Scenario-Focused Engineering (2014)

Overview

Why delight matters

End-to-end experiences, not features

Take an experimental approach

The Fast Feedback Cycle

Identifying your target customer

Observing customers: Building empathy

Framing the problem

Brainstorming alternatives

Building prototypes and coding

Observing customers: Getting feedback

The importance of iteration

The day after

The way you work

Lessons learned

SFE capabilities roadmap

The Fast Feedback Cycle

Further reading

Selected case studies

Desirability Toolkit