Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (2014)

Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (2014)

Introduction

Chapter 1. The Freemium Business Model

Chapter 2. Analytics and Freemium Products

Chapter 3. Quantitative Methods for Product Management

Chapter 4. Freemium Metrics

Chapter 5. Lifetime Customer Value

Chapter 6. Freemium Monetization

Chapter 7. Virality

Chapter 8. Growth