Designing for Behavior Change: Applying Psychology and Behavioral Economics (2013)

Designing for Behavior Change: Applying Psychology and Behavioral Economics (2013)

Foreword

Preface

Part I. Understanding the Mind and Behavior Change

Chapter 1. How the Mind Decides What to Do Next

Chapter 2. Why We Take Certain Actions and Not Others

Chapter 3. Strategies for Behavior Change

Part II. Creating Colorful Games

Chapter 4. Figuring Out What You Want to Accomplish

Chapter 5. Selecting the Right Target Action

Part III. Developing the Conceptual Design

Chapter 6. Structuring the Action

Chapter 7. Constructing the Environment

Chapter 8. Preparing the User

Part IV. Designing the Interface and Implementing It

Chapter 9. Moving from Conceptual Designs to Interface Designs

Chapter 10. Reviewing and Fleshing Out the Interface Designs

Chapter 11. Turning the Designs into Code

Part V. Refining the Product

Chapter 12. Measuring Impact

Chapter 13. Identifying Obstacles to Behavior Change

Chapter 14. Learning and Refining the Product

Part VI. Putting It into Practice

Chapter 15. Common Questions and a Start-to-Finish Example

Chapter 16. Conclusion

Appendix A. Glossary of Terms

Appendix B. Resources to Learn More

Appendix C. Bibliography