Designing for Behavior Change: Applying Psychology and Behavioral Economics (2013)
Part I. Understanding the Mind and Behavior Change
Chapter 1. How the Mind Decides What to Do Next
Chapter 2. Why We Take Certain Actions and Not Others
Chapter 3. Strategies for Behavior Change
Part II. Creating Colorful Games
Chapter 4. Figuring Out What You Want to Accomplish
Chapter 5. Selecting the Right Target Action
Part III. Developing the Conceptual Design
Chapter 6. Structuring the Action
Chapter 7. Constructing the Environment
Part IV. Designing the Interface and Implementing It
Chapter 9. Moving from Conceptual Designs to Interface Designs
Chapter 10. Reviewing and Fleshing Out the Interface Designs
Chapter 11. Turning the Designs into Code
Part V. Refining the Product
Chapter 13. Identifying Obstacles to Behavior Change
Chapter 14. Learning and Refining the Product
Part VI. Putting It into Practice
Chapter 15. Common Questions and a Start-to-Finish Example
Appendix B. Resources to Learn More