Google Predictive Search - 2015 Website SEO Guide for Businesses (2015)

2015 Website SEO Guide for Businesses (2015)

Google Predictive Search

Open up your favourite web browser and go to

In the search bar, type in the product that you sell or the service that you offer.

For example, if you sell flowers, type in flowers.

You’ll notice the auto complete text appears to right of your text and the first ones that currently show up are:

--flowers online

--flowers by post

--flowers in the attic

You’ll not want to get traffic for the keyword “flowers in the attic” as that’s a made for TV movie, which is actually quite good.

These are short tail keywords and if you sell flowers, you’ll notice that if your shop doesn’t already sell flowers online, then you should be, as it’s the top keyword.

Keep typing and complete the keyword, flowers online.

You’ll now see, depending on which area you live in,

--flowers online uk

--flowers online Belfast

--flowers online free delivery

--flowers online Edinburgh

Keep typing and continue with flowers online uk

You’ll now see,

--flowers online uk cheap

--flowers online uk same day

--flowers online same day delivery

--flowers online uk tesco

Keep going and type in flowers online uk cheap.

You’ll see the following appear on the search bar:

--wedding flowers online cheap uk

--cheap funeral flowers online uk

These are keywords that you should be using if your shop sells flowers online. If your website has a blog, you should be writing about the types of flowers you have for sale in the UK that are available for online delivery. Which flowers are suitable for Weddings and which flowers are suitable for Funerals.

If you are in the flower business, this is a great help.

Customise the search terms for your own business.

If you look at the results page, you will see all the different companies that are showing up organically in the search results and you will also see all of the companies that are using Google Adwords to advertise the various flowers that they have for sale.

If you sell flowers, your business should be listed here and if it’s not, then you need to start making that your primary goal.

Look at the advertisements at the top and on the right hand side of the results page. You can get great ideas from your competitors.

In the middle of the page, the organic results will give you some more fantastic keyword ideas, such as “Order Online” “Free Flower Delivery” “Cheap Flowers in the UK”, “Order & Send Online” and so on.

Now scroll down to the very bottom of the search results page and you will see a section called “Searches related to flowers online uk cheap”

Here you’ll see something similar to:

--wholesale flowers online uk

--flowers online uk tesco

--flowers online uk same day delivery

--funeral flowers online uk

--wedding flowers online uk

--cheap florist uk

--plants online uk

--flowers by post

Within five minutes you have gathered some really valuable data that will help you get more sales online. You will want to make sure that these keywords are somewhere in your website, you will also want to ensure that these keywords are part of your pay per click campaigns.