Responsive Web Design, Part 2 (2015)

Counting Stars: Creativity Over Predictability

Giving Our Work The Creative Soul It Deserves

Much of what’s changed since I began working on the web has been for the better. In many ways, we’ve made a better web, and I’m proud of what we’ve achieved. In other ways, I’m dissatisfied because for everything we’ve gained, we’re losing something else and that something is soul.

Still, I’m hopeful that all is not lost and that we can make work that’s memorable if we focus as much on creativity as we do on implementation; if we amplify conversations about ideas as much as we do those on process; if we create processes that promote creative ideas from the very beginning; if we remember the importance of art direction; if we make spaces for people with diverse skills to work together, in creative teams.

If we remember all these things, we’ll give back to our work what it, we and the work itself deserve: its creative soul. Improvement is a matter of steady, ongoing iteration.