SEO For 2013 & Beyond: SEO Made Simple For Beginners (2013)
BIBLIOGRAPHY, RECOMMENDED READS
BIBLIOGRAPHY
To write this book I have taken help from a wide gamut of inputs in different websites and publications. Throughout this book I have specifically mentioned those references in superscripts, and here in the bibliography I’m going to mention the URLs of those resources. This I hope will help the readers to know more about the topics and assist them to take a wholesome look at SEO.
Chapter 1: Understanding Search Engines
1. How Internet Search Engines Work [http://computer.howstuffworks.com/internet/basics/search-engine1.htm]
2. Algorithms Rank Relevant Results Higher [http://www.google.com/competition/howgooglesearchworks.html#section1]
3. Google Algorithm Change History [http://moz.com/google-algorithm-change]
4. Mozcast [http://mozcast.com/]
5. Study Finds That Memory Works Differently in the Age of Google [http://news.columbia.edu/googlememory]
6. Google’s Financial Results Q1-2013 [http://investor.google.com/earnings/2013/Q1_google_earnings_tab7.html]
Chapter 2: Planning SEO for Your Web Business
1. Business Models on the Web [http://digitalenterprise.org/models/models.html]
2. What is a Web Strategist? [http://www.web-strategist.com/blog/2008/05/17/what-is-a-web-strategist/]
3. Google’s Quality Guidelines for Webmasters [https://support.google.com/webmasters/answer/35769?hl=en#3]
4. Study by Penn State University’s IST Researchers on Classification of Web Searches [http://news.psu.edu/story/189289/2008/04/02/ist-researchers-classify-web-searches]
5. How to Name Your Business [http://www.sitepoint.com/how-to-name-your-business/]
6. Free WordPress Themes [http://wordpress.org/extend/themes/]
7. Google’s Matt Cutts on Using WordPress [http://www.robsnell.com/matt-cutts-transcript.html]
8. WordPress Plugin Directory [http://wordpress.org/extend/plugins/]
9. Book: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber [http://www.amazon.com/gp/product/0887307280]
Chapter 3: Researching Keywords for Your Site
1. What History Tells Us about Facebook’s Potential As Search Engine [http://searchenginewatch.com/article/2065524/What-History-Tells-us-About-Facebooks-Potential-as-a-Search-Engine-Part-1]
2. Words per search is increasing in US (graph) [http://www.comscore.com/var/comscore/storage/images/media/images/words-per-search/571505-1-eng-US/words-per-search.gif]
3. The 20 Most Expensive Keywords in Google AdWords [http://www.wordstream.com/articles/most-expensive-keywords]
4. Can you give us an update on rankings for long-tail searches? (Google video) [http://www.youtube.com/watch?v=WJ6CtBmaIQM]
5. Wordtracker Keyword Research Tool [http://www.wordtracker.com/]
6. Market Samurai Keyword Analysis Tool [http://www.marketsamurai.com/]
7. Keyword Eye Visual Keyword & Competitor Tools [http://www.keywordeye.com/]
8. YouTube Statistics [http://www.youtube.com/yt/press/statistics.html]
9. Google AdWords Keyword Tool [https://adwords.google.com/select/KeywordToolExternal]
10.AdWords Help Articles [https://support.google.com/adwords]
11.Google Instant [http://www.google.com/insidesearch/features/instant/about.html]
12.Bing Ads Intelligence, BAI [http://advertise.bingads.microsoft.com/en-us/bing-ads-intelligence]
13.YouTube Keyword Suggestion Tool [https://www.youtube.com/keyword_tool]
14.Incremental Search [http://en.wikipedia.org/wiki/Incremental_search]
15.Keyword Tool Dominator [http://www.keywordtooldominator.com/k/amazon-keyword-tool/]
16.FreshKey Keyword Analyzer Software[http://freshkey.com/]
17.Twitter Search [http://search.twitter.com/]
18.hashtags.org [http://www.hashtags.org]
19.Hashtags: helping you find interesting Tweets [http://support.twitter.com/articles/49309-what-are-hashtags-symbols]
20.Übersuggest Keyword Suggestion Tool [http://ubersuggest.org/]
21.Wordtracker [http://www.wordtracker.com/]
22.Market Samurai [http://www.marketsamurai.com/]
23.WordStream [http://www.wordstream.com/]
24.Keyword Discovery [http://www.keyworddiscovery.com/]
25.SEO Book Keyword Suggestion Tool [http://tools.seobook.com/keyword-tools/seobook/]
Chapter 4: Knowing the SEO Basics
1. 10 things we know to be true [http://www.google.com/about/company/philosophy/]
2. Google’s User Experience Principles [http://www.cxacademy.org/googles-user-experience-principles.html]
3. You Aren’t Average [http://www.seobook.com/you-arent-average]
4. 8 Things Website Owners Can Learn From Gordon Ramsay [http://searchenginewatch.com/article/2065944/8-Things-Website-Owners-Can-Learn-From-Gordon-Ramsay]
5. Each SBI! owner below has achieved life-changing goals [http://ctpm.sitesell.com/priority.html]
6. Title Tag and Meta Description Length for Google, Yahoo, Bing & Ask [http://www.sagerock.com/blog/title-tag-meta-description-length/]
7. Google does not use the keywords meta tag in web ranking [http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html]
8. Headings and Subheadings [http://writing.colostate.edu/guides/page.cfm?pageid=567]
9. Article by Sage Lewis [http://www.clickz.com/clickz/column/2137991/the-beginning-a-very-good-place-start]
10.Article by Karon Thackston [http://www.wordtracker.com/academy/seo-copy]
11.Changing URLs [http://www.searchengineguide.com/jill-whalen/changing-urls.php]
12."Straight from Google: What You Need to Know" [http://www.robsnell.com/matt-cutts-transcript.html]
13.SEO vs. SEF [http://www.clickz.com/clickz/column/1721773/seo-vs-sef]
14.Let Google find, index, and rank your site [http://www.google.com/support/webmasters/bin/answer.py?answer=35769
15.10 Common Content Usability Mistakes on a Web Page [http://www.thomsonchemmanoor.com/10-common-content-usability-mistakes-on-a-web-page.html]
16.You Don't Deserve #1 by Todd Friesen [http://www.mediapost.com/publications/article/113024/#axzz2]
17.SEO Advice: Writing useful articles that readers will love [http://www.mattcutts.com/blog/seo-advice-writing-useful-articles-that-readers-will-love/]
18.It Isn't Good Content Unless it's SEO'd Content [http://www.searchengineguide.com/stoney-degeyter/it-isnt-good-content-unless-its-seod-con.php]
19.Link Counter Tool [http://linkcounter.submitexpress.com/index.php]
20.Google on Duplicate Content [http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359]
21.Similar Page Checker [http://www.webconfs.com/similar-page-checker.php]
22.Comparing Duplicate Content (between 2 pages) [http://www.webseoanalytics.com/free/seo-tools/duplicate-content-checker.php]
23.Copyscape Plagiarism Checker [http://www.copyscape.com/]
24.Plagiarism Checker [http://www.articlechecker.com/]
25.Eric Enge Interviews Matt Cutts [http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml]
Chapter 5: Why Content Matters & How
1. Debate – Can you judge a book by its cover? [http://www.debate.org/opinions/can-you-judge-a-book-by-its-cover]
2. Only 2 out of 10 people read an entire copy [http://www.copyblogger.com/magnetic-headlines/]
3. Headlines, Intuit Community [http://community.intuit.com/library/articles/headlines]
4. Will You Be E-Mailing This Column? It’s Awesome [http://www.nytimes.com/2010/02/09/science/09tier.html]
5. Are Your Titles Irresistibly Click-worthy & Viral? [http://moz.com/blog/are-your-titles-irresistibly-click-worthy-viral]
6. How To Write Near-Perfect Headlines In Minutes [http://www.wordtracker.com/attachments/PerfecttHeadlines-final-part-1a.pdf]
7. Generating ideas of content types to engage, by Danyl Bosomworth [http://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/]
8. Secrets to Writing Engaging Titles & Content for SEO [http://searchenginewatch.com/article/2235149/Secrets-to-Writing-Engaging-Titles-Content-for-SEO]
9. Article by Jeff Bullas [http://www.jeffbullas.com/2013/01/10/20-ideas-for-content-that-people-love-to-share-on-social-media/]
10.E-book by Jon Morrow [http://headlinehacks.com/]
11.Gadwin PrintScreen [http://www.gadwin.com/printscreen/]
12.Evernote Skitch [http://evernote.com/skitch/]
13.IrfanView [http://www.irfanview.com/]
14.Flickr photos with Creative Commons Attribution License [http://www.flickr.com/creativecommons/by-2.0/]
15.morgueFile free photos [http://morguefile.com/archive]
16.CSS3 Button Generator [http://css3button.net/67371]
17.CSS Button Designer [http://www.cssbuttondesigner.com/]
18.CSS Button Generator [http://www.cssbuttongenerator.com/]
19.Google Charts [https://developers.google.com/chart/interactive/docs/gallery]
20.easel.ly [http://www.easel.ly/]
21.Creately [http://creately.com/]
22.Visual.ly [http://create.visual.ly/]
23.Piktochart [http://piktochart.com/]
24.infogr.am [http://infogr.am/]
25.Audacity [http://audacity.sourceforge.net/]
26.Free royalty-free music [http://hubskills.com/free-royalty-free-music-for-your-video/]
27.WP Audio Player [http://wordpress.org/plugins/wp-audio-player/]
28.oEmbed HTML5 audio [http://wordpress.org/plugins/oembed-html5-audio/]
29.How to Make Sleek Professional Video With PowerPoint [https://www.udemy.com/powerpoint-video-training/]
Chapter 6: Advanced SEO Considerations
1. Jill Whalen on Alt Text [http://www.highrankings.com/forum/index.php/topic/43176-image-link-vs-text-link/]
2. Text near image is important [http://www.seobook.com/archives/001602.shtml#8627]
3. Eyetrack III –Larger online images hold the eye longer than smaller images [http://www.poynter.org/uncategorized/24963/eyetrack-iii-what-news-websites-look-like-through-readers-eyes/]
4. What Is PageRank? [http://en.wikipedia.org/wiki/PageRank#Description]
5. Pictorial illustration of PageRank [http://upload.wikimedia.org/wikipedia/commons/thumb/f/fb/PageRanks-Example.svg/400px-PageRanks-Example.svg.png]
6. Google uses site speed in web search ranking [http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html]
7. Google Research: Speed Matters [http://googleresearch.blogspot.com/2009/06/speed-matters.html]
8. Best Practices For Speeding Up Your Website [http://developer.yahoo.com/performance/rules.html]
9. Yahoo! YSlow [http://developer.yahoo.com/yslow/]
10.Yahoo! YSlow as Firefox Add-on [https://addons.mozilla.org/en-US/firefox/addon/5369/]
11.Google Code: Page Speed Downloads [http://code.google.com/speed/page-speed/download.html]
12.WebPagetest [http://www.webpagetest.org/]
13.Pingdom Tools [http://tools.pingdom.com/fpt/]
14.Sandbox Effect or Google Penalty [http://en.wikipedia.org/wiki/Sandbox_effect]
15.The Age of a Domain Name [http://www.webconfs.com/age-of-domain-and-serps-article-6.php]
16.Domain Age Tool [http://www.webconfs.com/domain-age.php]
Chapter 7: Getting Links by Reaching Out
1. Google’s advice [https://support.google.com/webmasters/answer/34432?hl=en]
2. Google’ change of stance on links [https://twitter.com/Baeumlisberger/status/347099333428121602/photo/1]
3. How to Fix Broken Link Graph [http://www.seobook.com/how-fix-broken-link-graph]
4. Link Building is not Illegal [http://www.stonetemple.com/link-building-is-not-illegal-or-bad/]
5. Interview with Fraser Cain [http://searchenginewatch.com/article/2187666/From-0-to-3-Million-Monthly-Visitors-Learn-One-Mans-Proven-Strategy]
6. Hubpages [http://hubpages.com/]
7. Squidoo [http://www.squidoo.com/]
8. rel=”nofollow” explained [https://support.google.com/webmasters/answer/96569?hl=en]
9. Mashable [http://mashable.com/submit/]
10.ClickZ [http://www.clickz.com/contact-us?contact_forms[entity_attribute]=Become%20a%20Columnist]
11.SitePoint [http://www.sitepoint.com/write-for-us/]
12.BloggingPro [http://www.bloggingpro.com/archives/2010/06/29/guest-posting-on-bloggingpro/]
13.Smashing Magazine [http://www.smashingmagazine.com/how-to-become-a-smashing-magazine-author/]
14.Guest Blogging (membership course) [http://guestblogging.com/]
15.My Blog Guest [http://myblogguest.com/]
16.Stop using article directories [http://searchenginewatch.com/article/2242706/10-Common-Link-Building-Problems]
17.Best Article Submission Sites For Link Building [http://www.wordstream.com/blog/ws/2009/07/29/best-article-submission-sites-link-building]
18.Leave Comments on Other Blogs [http://www.problogger.net/archives/2009/04/25/leave-comments-on-other-blogs/]
19.What is Internet Forum? [http://en.wikipedia.org/wiki/Internet_forum]
20.How to Use Forums To Drive Hundreds of Thousands of Readers to Your Blog [http://www.problogger.net/archives/2008/10/20/how-to-use-forums-to-drive-hundreds-of-thousand-of-readers-to-your-blog/]
21.PRWeb [http://www.prweb.com/]
22.URLwire [http://www.urlwire.com/]
23.Free Press Release [http://www.free-press-release.com/]
24.PRLog [http://www.prlog.org/]
25.Press Release Writing Tips from the New York Times [http://www.cbsnews.com/8301-505125_162-29540250/press-release-writing-tips-from-the-new-york-times/]
26.5 Killer Press Release Tips For Small Businesses [http://smallbiztrends.com/2009/10/five-killer-press-release-tips-for-small-businesses.html]
27.Stand Out: The Power Of The Press Release [http://www.problogger.net/archives/2008/02/29/stand-out-the-power-of-the-press-release/]
28.Learn making video with PowerPoint [https://www.udemy.com/powerpoint-video-training/]
29.The Database of Intentions Is Far Larger Than I Thought [http://battellemedia.com/archives/2010/03/the_database_of_intentions_is_far_larger_than_i_thought]
30.Facebook Passes Google In “Time Spent” [http://searchengineland.com/facebook-passes-google-in-time-spent-who-should-care-50263]
31.10 web sites where surfers spend the most time [http://www.usatoday.com/story/money/business/2013/03/09/10-web-sites-most-visited/1970835/]
32.Hitwise figures of top 10 social media websites [http://www.experian.com/hitwise/online-trends-social-media.html]
33.Facebook vs Google: No Contest [http://www.seobook.com/facebook-vs-google-no-contest]
34.Facebook Marketing: Ultimate Guide [http://moz.com/blog/facebook-marketing-ultimate-guide]
35.Twitter statistics [http://www.statisticbrain.com/twitter-statistics/]
36.How to Use Twitter for Business [http://www.pcmag.com/article2/0,2817,2383408,00.asp]
Chapter 8: Recounting the Main Steps
1. Google Places [https://support.google.com/places/]
2. Google+ Local [https://support.google.com/plus/answer/2531255]
3. Help for Google Places [http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en//help/hc/images/Google_Places_OneSheeter.pdf]
4. Google Places Cheat Sheet [http://btsmallbusinessoptimization.com/wpcontent/uploads/2011/03/Google-Places-Cheat-Sheet.pdf]
5. Google Analytics [http://www.google.com/analytics/index.html]
6. Google Webmasters Tools [https://www.google.com/webmasters/tools/]
7. SEO Toolbar for Firefox [http://tools.seobook.com/seo-toolbar]
8. Download Firefox [http://www.mozilla.com/en-US/firefox/]
9. SEO Toolbar image [http://tools.seobook.com/seo-toolbar/data-overview.png]
10.Google Alerts [http://www.google.com/alerts]
11.Google Video on YouTube [http://www.youtube.com/user/Google]
12.comScore [http://www.comscore.com/]
13.Hitwise [http://www.experian.com/hitwise/]
14.Nielsen [http://www.nielsen.com/us/en/about-us.html]
15.SitePoint [http://www.sitepoint.com/]
16.Search Engine Watch [http://searchenginewatch.com/]
17.SEO Theory [http://www.seo-theory.com/]
18.High Rankings [http://www.highrankings.com/]
19.Search Engine Land [http://searchengineland.com/]
20.Experimental Learning in Wikipedia [http://en.wikipedia.org/wiki/Experiential_learning]
21.An A/B split test case study: How to double your conversion rate [http://www.smartcompany.com.au/online-sales/20101210-an-a-b-split-test-case-study-how-to-double-your-conversion-rate.html]
22.Freelancer [http://www.freelancer.com/]
23.oDesk [http://www.odesk.com/]
24.Elance [http://www.elance.com/p/landing/buyer.html]
25.PeoplePerHour.Com [http://www.peopleperhour.com/]
26.Fiverr [http://fiverr.com/]
27.The 4-Hour Workweek by Timothy Ferriss [http://www.amazon.com/gp/product/0307465357]
RECOMMENDED READS
Though I have covered this book in fair details, you may still like opinion by other authors. Read the following books as further reference:
1. The Comic Guide to SEO by Amit Bhawnani: http://www.amazon.com/The-Comic-Guide-SEO-ebook/dp/B006TYW95A
2. SEO 2013 & Beyond :: Search engine optimization will never be the same again by Dr. Andy Williams: http://www.amazon.com/SEO-2013-Beyond-optimization-ebook/dp/B0099RKXE8
3. SEO Made Simple - Search Engine Optimization Strategies for Dominating the World's Largest Search Engine by Michael Fleischner: http://www.amazon.com/SEO-Made-Simple-Edition-ebook/dp/B00AW18ITM
4. SEO for WordPress: How To Get Your Website on Page #1 of Google...Fast! by Kent Mauresmo & Anastasiya Petrova: http://www.amazon.com/SEO-WordPress-Website-Google-Fast-Volume/dp/1481948377
5. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss: http://www.amazon.com/gp/product/0307465357