UX Strategy: How to Devise Innovative Digital Products That People Want (2015)
Chapter 1: What Is UX Strategy?
Chapter 2: The Four Tenets of UX Strategy
Chapter 3: Validating the Value Proposition
Chapter 4: Conducting Competitive Research
Chapter 5: Conducting Competitive Analysis
Chapter 6: Storyboarding Value Innovation
Chapter 7: Creating Prototypes for Experiments
Chapter 8: Conducting Guerrilla User Research
Chapter 9: Designing for Conversion
Chapter 10: Strategists in the Wild