UX Strategy: How to Devise Innovative Digital Products That People Want (2015)

Chapter 1: What Is UX Strategy?

Chapter 2: The Four Tenets of UX Strategy

Chapter 3: Validating the Value Proposition

Chapter 4: Conducting Competitive Research

Chapter 5: Conducting Competitive Analysis

Chapter 6: Storyboarding Value Innovation

Chapter 7: Creating Prototypes for Experiments

Chapter 8: Conducting Guerrilla User Research

Chapter 9: Designing for Conversion

Chapter 10: Strategists in the Wild

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