Marketing Automation For Dummies (2014)
Part I. Getting Started with Marketing Automation
Chapter 1. Introducing the Concepts of Marketing Automation
Chapter 2. Creating a Business Case for Marketing Automation
Chapter 3. Choosing a Marketing Automation Solution
Chapter 4. Setting Up a New Marketing Automation Tool
Part II. Working with Data and Leads
Chapter 6. Creating Segmented Lists
Chapter 7. Sending Leads to Sales
Part III. Running Automation Campaigns
Chapter 8. Content Marketing and Its Place in Marketing Automation
Chapter 9. Creating Forms and Landing Pages
Chapter 10. Sending Emails and Nurture Campaigns
Part IV. Mixing, Scoring, and Reporting
Chapter 11. Combining Automation with Other Marketing Programs
Chapter 13. Generating Reports
Part V. Putting It All Together
Chapter 14. Mastering Your First Campaigns
Chapter 15. Implementing Advanced Marketing Automation Techniques
Part VI. The Part of Tens
Chapter 16. The Top Ten Marketing Automation Mistakes