SEO For Dummies, 6th Edition (2016)
Part I. Getting Started with SEO
Chapter 1. Surveying the Search Engine Landscape
Chapter 2. Search Results, Deconstructed
Chapter 3. Your One-Hour, Search Engine–Friendly Web Site Makeover
Chapter 4. Beating the Competition - Planning a Powerful Search Engine Strategy
Chapter 5. Making Your Site Useful and Visible
Part II. Building Search Engine-Friendly Sites
Chapter 6. Picking Powerful Keywords
Chapter 7. Creating Pages That Search Engines Love
Chapter 8. Using Structured Data Markup
Chapter 9. Avoiding Things That Search Engines Hate
Chapter 10. Dirty Deeds, Done Dirt Cheap
Chapter 11. Bulking Up Your Site - Competing with Content
Chapter 12. Finding Traffic through Local-Search Marketing
Part III. Adding Your Site to the Indexes and Directories
Chapter 13. Getting Your Pages into the Search Engines
Chapter 14. Submitting to the Directories
Chapter 15. Product Search: Remember the Shopping Directories and Retailers
Part IV. After You’ve Submitted Your Site
Chapter 16. Using Link Popularity to Boost Your Position
Chapter 17. Finding Sites to Link to Yours
Chapter 18. Even More Great Places to Get Links
Chapter 19. Social Networking - Driven by Drivel
Chapter 20. Video: Putting Your Best Face Forward
Chapter 21. When Google Bites Back: A Guide to Catastrophe
Part V. The Part of Tens
Chapter 22. Ten-Plus Myths and Mistakes
Chapter 23. Ten-Plus Ways to Stay Updated
Chapter 24. Ten-Plus Useful Things to Know