SEO For Dummies, 6th Edition (2016)

SEO For Dummies, 6th Edition (2016)


Part I. Getting Started with SEO

Chapter 1. Surveying the Search Engine Landscape

Chapter 2. Search Results, Deconstructed

Chapter 3. Your One-Hour, Search Engine–Friendly Web Site Makeover

Chapter 4. Beating the Competition - Planning a Powerful Search Engine Strategy

Chapter 5. Making Your Site Useful and Visible

Part II. Building Search Engine-Friendly Sites

Chapter 6. Picking Powerful Keywords

Chapter 7. Creating Pages That Search Engines Love

Chapter 8. Using Structured Data Markup

Chapter 9. Avoiding Things That Search Engines Hate

Chapter 10. Dirty Deeds, Done Dirt Cheap

Chapter 11. Bulking Up Your Site - Competing with Content

Chapter 12. Finding Traffic through Local-Search Marketing

Part III. Adding Your Site to the Indexes and Directories

Chapter 13. Getting Your Pages into the Search Engines

Chapter 14. Submitting to the Directories

Chapter 15. Product Search: Remember the Shopping Directories and Retailers

Part IV. After You’ve Submitted Your Site

Chapter 16. Using Link Popularity to Boost Your Position

Chapter 17. Finding Sites to Link to Yours

Chapter 18. Even More Great Places to Get Links

Chapter 19. Social Networking - Driven by Drivel

Chapter 20. Video: Putting Your Best Face Forward

Chapter 21. When Google Bites Back: A Guide to Catastrophe

Part V. The Part of Tens

Chapter 22. Ten-Plus Myths and Mistakes

Chapter 23. Ten-Plus Ways to Stay Updated

Chapter 24. Ten-Plus Useful Things to Know